{"id":422,"date":"2025-04-01T14:00:12","date_gmt":"2025-04-01T14:00:12","guid":{"rendered":"https:\/\/vehicledamageclaims.com\/?p=422"},"modified":"2025-04-25T01:35:24","modified_gmt":"2025-04-25T01:35:24","slug":"trump-organization-acquires-vail-resorts-rebrands-with-masa-slogan-and-trump-steaks-in-cafeterias","status":"publish","type":"post","link":"https:\/\/vehicledamageclaims.com\/index.php\/2025\/04\/01\/trump-organization-acquires-vail-resorts-rebrands-with-masa-slogan-and-trump-steaks-in-cafeterias\/","title":{"rendered":"Trump Organization Acquires Vail Resorts, Rebrands with \u201cMASA\u201d Slogan and Trump Steaks in Cafeterias"},"content":{"rendered":"<p>\u00a0<\/p>\n<figure class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"><\/p>\n<p>                <img decoding=\"async\" data-stretch=\"false\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5e7a324590664f18b1bfea0c\/79889a0f-617b-475a-abf5-bcb9e7a65df5\/trumpskiingpost.PNG\" data-image-dimensions=\"1536x1024\" data-image-focal-point=\"0.5,0.5\" alt=\"\" data-load=\"false\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"1536\" height=\"1024\" loading=\"lazy\" data-loader=\"sqs\" class=\"lazyload\" data-src=\"https:\/\/vehicledamageclaims.com\/wp-content\/uploads\/2025\/04\/trumpskiingpost-1.png\"><figcaption class=\"image-caption-wrapper\">\n<p data-rte-preserve-empty=\"true\">If all goes according to plan, ski resorts across the U.S. and Canada will be getting a lot more\u2026 Great.<\/p>\n<\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<p class=\"\">In a move that has sent shockwaves across the ski industry, the Trump Organization has announced its acquisition of Vail Resorts, marking the biggest shakeup in ski resort ownership since the invention of the Epic Pass\u2014or, as it\u2019s now being called, the \u201cMost Epic Pass, Possibly Ever.\u201d<\/p>\n<p class=\"\">As part of the rebrand, several iconic Vail-owned mountains are undergoing immediate name changes to better reflect the new ownership. <a href=\"https:\/\/www.peakrankings.com\/content\/vail\" target=\"_blank\" rel=\"noopener\">Vail<\/a> itself will become \u201cTrump Mountain Colorado,\u201d while <a href=\"https:\/\/www.peakrankings.com\/content\/park-city\" target=\"_blank\" rel=\"noopener\">Park City<\/a> has been rebranded \u201cTrump Utah: The Greatest Ski Resort In The West (According To Many People).\u201d <a href=\"https:\/\/www.peakrankings.com\/content\/whistler-blackcomb\" target=\"_blank\" rel=\"noopener\">Whistler Blackcomb<\/a> will now operate under the name \u201cTrump International Resort &amp; Golf Club: Glacier Edition,\u201d despite having no golf course and being located in Canada.<\/p>\n<p class=\"\">Cafeterias across the newly rebranded resorts will now feature exclusive Trump-branded food options, including:<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\"><strong>Trump Steaks<\/strong> (\u201cThe World\u2019s Most Presidential Ribeye\u201d)<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>Melania\u2019s Signature Goulash<\/strong> (available only in Whistler, for legal reasons)<\/p>\n<\/li>\n<li>\n<p class=\"\"><strong>Gold Leaf Nachos<\/strong> (only at Trump Mountain Colorado, market price)<\/p>\n<\/li>\n<\/ul>\n<p class=\"\">Additionally, a new slogan will be prominently featured across all resort signage, trail maps, and grooming reports: <strong>\u201cMASA \u2014 Make America Ski Again.\u201d<\/strong> This replaces the former slogan, \u201cExperience the Epic,\u201d which executives deemed \u201clow energy.\u201d<\/p>\n<p class=\"\">Sources tell us that all lift towers will soon be painted gold, and all blue square trails will be renamed \u201cRed Trails,\u201d due to branding conflicts. In a bold media policy shift, press credentials will now only be issued to journalists who agree to adhere to the new branding\u2014a change justified by \u201ccorrecting the color bias\u201d in ski trail nomenclature.<\/p>\n<p class=\"\">And in what some are calling a \u201cpreemptive hostile ski resort merger\u201d, insiders report that the Trump Organization is eyeing <a href=\"https:\/\/www.peakrankings.com\/content\/deer-valley\" target=\"_blank\" rel=\"noopener\">Deer Valley<\/a> for annexation, citing the existence of a trail named \u201cTrump\u201d as \u201cclear legal precedent\u201d for eminent domain. Lawyers familiar with the case declined to comment, though one was overheard asking if \u201cthis is really happening\u201d multiple times.<\/p>\n<h2><strong>Our Take<\/strong><\/h2>\n<p class=\"\">While some skiers and riders might be alarmed by the sudden transformation of their favorite mountains into politically branded snow playgrounds, it\u2019s not the first time the ski industry has flirted with\u2026 bold decisions. From the rise of resort consolidation to $30 parking fees at the base of a three-chairlift hill, nothing should surprise us anymore. That said, this move cranks the dial up to 11.<\/p>\n<p class=\"\">On the one hand, the Trump Organization has a knack for branding, real estate, and lavish experiences\u2014three things the modern ski industry seems increasingly obsessed with. Expect high-end luxury upgrades, more exclusivity, and potentially a golden gondola or two. On the other hand, the MASA slogan might alienate the more neutral or apolitical nature of the ski world, where the only red vs. blue debate should be about trail difficulty, not voter affiliation.<\/p>\n<p class=\"\">One industry insider noted: \u201cIf you thought the Epic vs. Ikon discourse was heated, just wait until <em>this<\/em> season\u2019s parking lot arguments.\u201d<\/p>\n<p class=\"\">Ultimately, whether this is the greatest business move in ski history remains to be seen. But one thing\u2019s for sure: the slopes just got a whole lot more\u2026 Trumped.<\/p>\n<p class=\"\"><em>Editor\u2019s Note: If you\u2019ve read this far and haven\u2019t realized it\u2019s April 1st, we hope you\u2019ve at least enjoyed your brief descent into alt-ski reality. No, the Trump Organization has not acquired Vail Resorts. Yet.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 If all goes according to plan, ski resorts across the U.S. and Canada will be getting a lot more\u2026 Great. \u00a0 In a move that has sent shockwaves across the ski industry, the Trump Organization has announced its acquisition of Vail Resorts, marking the biggest shakeup in ski resort ownership since the invention of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"_links":{"self":[{"href":"https:\/\/vehicledamageclaims.com\/index.php\/wp-json\/wp\/v2\/posts\/422"}],"collection":[{"href":"https:\/\/vehicledamageclaims.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vehicledamageclaims.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vehicledamageclaims.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vehicledamageclaims.com\/index.php\/wp-json\/wp\/v2\/comments?post=422"}],"version-history":[{"count":2,"href":"https:\/\/vehicledamageclaims.com\/index.php\/wp-json\/wp\/v2\/posts\/422\/revisions"}],"predecessor-version":[{"id":426,"href":"https:\/\/vehicledamageclaims.com\/index.php\/wp-json\/wp\/v2\/posts\/422\/revisions\/426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vehicledamageclaims.com\/index.php\/wp-json\/wp\/v2\/media\/424"}],"wp:attachment":[{"href":"https:\/\/vehicledamageclaims.com\/index.php\/wp-json\/wp\/v2\/media?parent=422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vehicledamageclaims.com\/index.php\/wp-json\/wp\/v2\/categories?post=422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vehicledamageclaims.com\/index.php\/wp-json\/wp\/v2\/tags?post=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}